Very early one Saturday morning at the beginning of December of 1531, a poor but respected Indian called Juan Diego (born, it is said, in Cuauhtitlan and under the pastoral care of the religious community of Tlatelolco) was on his way to Tlaltelolco on a holy errand. When he reached the hill called Tepeyac dawn was breaking and he heard singing coming from above the hill. The singing stopped and was not heard again, but he heard a voice calling to him from the top of the hill. “Beloved Juan Diego”, it said. He responded at once, bravely climbing the hill towards the place where the voice was coming from.

When he reached the top he saw a Lady standing there, who called him to herself. When he came close to her he was stunned with how beautiful she was: her clothes shone like the sun. Then the Virgin gave him her command: “Know, beloved son, that I am the immaculate ever-virgin Mary, Mother of the true God who is the Origin of all life, who creates all things and keeps them in being, the Lord of Heaven and Earth.

“I greatly wish, I earnestly desire, that my house should be built in this very place. I will show him to you there and praise him as I show him, my Love and Compassion, my Help and Defense. For in truth I am your compassionate Mother, yours and of all who live together in this land and of any others who love me, seek me, and call on me with confidence and devotion. In that house I will listen to their weeping and their sadness, I will give them help in their troubles and a cure for their misfortunes.

“So that this desire of mine may be fulfilled, go to Mexico City, to the palace of the Bishop. Tell him that I have sent you to him to tell him how much I want a house to be built here for me, a church built here at the bottom of the hill.”

When Juan Diego arrived in the city he went immediately to the house of the Bishop, Juan Zumárraga, a Franciscan. But when the bishop heard what he had to say, he did not believe him completely and said “My son, come another time and I will listen to you then. Meanwhile I will consider what should be done about your wish and your desire.”

Another day he saw the Queen of Heaven coming down from where he had seen her. She came to meet him next to the hill, stopped him, and said “Listen, my beloved son, have no fear or anxiety in your heart. Do not try to do anything about your uncle’s grave illness or about any other trouble of yours. For am I not here with you, your mother? Are you not safe in the shadow of my protection? Am I not the source of your life and your happiness? Am I not holding you in my lap, wrapped in my arms? What else can you possibly need? Do not be upset or distressed. Climb again, my beloved son, to the summit of this hill, to the place where you saw me and heard me speak. You will find flowers growing there. Pick them and gather them and bring them down to me.”

Juan Diego came back down with the flowers he had picked. She looked at them, took them with her blessed hands and put them in his tilma, or cape. She told him: “Most beloved son, these flowers are the sign that you are to carry to the Bishop. You yourself are my messenger and I entrust myself to your faithfulness. I strictly command you not to unfold your tilma in front of anyone except the Bishop; but to him you should show what it is you are carrying. As you do so, tell him the story of how I asked you to climb to the top of the hill and pick the flowers there. Tell him everything you saw and marvelled at, so that he will believe you and undertake to build the church I wish for.”

Obedient to the command of the Queen of Heaven, he took the road to Mexico City. He went happily, confident that all would turn out well. Coming into the palace he prostrated himself before the Bishop and recounted all that he had seen and told him the errand on which he had been sent. “My Lord,” he said, “I have done as you asked. I went to my Lady, the Queen of Heaven, holy Mary, the Mother of God, and told her that you had asked for a sign so that you might believe me and build the church that the Virgin herself desires. I told her that I had given my word to bring you back some sign of her wishes. She heard what you had asked and accepted with good grace your request for some sign so that you could fulfill her will. Today, very early, she sent me back to see you.”

The whole city came running to see the holy image. They wondered at it, accepted it as the work of God and made prayers to him. And that day Juan Diego’s uncle, whom the Virgin had cured, told them in what way she should be revered and said that her image should be known as the ever-virgin Saint Mary of Guadalupe.

Source: https://www.crossroadsinitiative.com/media/articles/ourladyofguadalupethestoryoftheapparition/

It is the image of the first disciple, of the Mother of believers, of the Church herself, that is imprinted in our humbleness and in what we have, which is of little value, but which will become something great in God’s eyes. It is imprinted on the tilma.

The Virgin entrusts Juan Diego with a small task, to gather some flowers. In mysticism, flowers symbolize the virtues that the Lord infuses in the heart; they are not our own doing. The act of picking them reveals to us that God wants us to welcome this gift, that we ‘enhance’ our fragile existence with good works, eliminating hatred and fear.

If we look closely, in the message of Guadalupe, the Virgin’s words, “Am I not here, I who am your mother?”, take on new meaning. This “being” of the Virgin, this “being there” is to remain permanently imprinted  on those poor garments that emanate  virtues gathered in a world that seems incapable of producing them. Virtues that fill our poverty in the simplicity of small acts of love that illuminate our ‘tilma’, without us realizing it, with the image of a Church that carries Christ in her womb. The image of the tilma, the roses, this is the message, so simple, without any comment, along with the certainty that she is mother, that she is here. And this message protects us from many social and political ideologies, that often use the reality of Guadalupe  in order to gain a following, to legitimize themselves and to make money. The message of Guadalupe does not tolerate ideologies of any kind. Only the image of the tilma, the roses. (Pope Francis)